Drive ads growth

Enhanced Ads production efficiency by 79% through GenAI automation and developed churn reactivation GTM strategy informed by mix-method research across 4 global markets.

role

Product Management

Product Mgmt

Explorative Research

Prototyping

Product Mkt Strategy

Workshops

Market

Global

EMEA

APAC

TIME

18 months

2023 - 2024

impact

$10M+ revenue forecast

30+ Market Localisation

Millions users reached

Explorative user research to unlock social selling growth potential

Led comprehensive desk research and 20 user interviews to uncover growth opportunities for Google Ads in social selling. Managed all aspects, from research operations to analysis and reporting, producing insights that shaped the go-to-market (GTM) strategy.

Designed and Implemented GenAI empowered Ads Creatives Tool

Led the design and build of an internal Ads creatives tool for Ads Product Marketing Managers, streamlining design production through AI-driven automation. Enhanced production efficiency by 79% and $1M+ estimated cost saving.

Created Service Blueprint to support churn retention

Developed a detailed service blueprint and managed an external agency to support Google’s global churn retention initiative. Oversaw more than 32 user interviews and analysed 300+ survey responses, aligning efforts across stakeholders.

Ran 3 full-day in person workshops for Strategic Alignment

Facilitated three workshops with EMEA Ads product marketing leads and PMs and achieved team alignment on strategic goals, identified new opportunities, and fostered a cohesive approach across teams.

Enhanced Google Ads Design System and Documentation

Maintained consistency with Google Ads' design standards by updating and documenting changes in the internal Carbon design system, ensuring alignment with evolving UI requirements.